Preparate para un Hot Sale exitoso

El 10, 11 y 12 es el evento virtual hotsale donde las marcas bombardean con publicidad, mires a donde mires hay promociones y ofertas. Las marcas se desesperan por hacer promos porque saben que estamos dispuestos a gastar mas de la cuenta si nos parece que vale la pena. Normalmente no comprarías una campera de $15.000 pero si esta en oferta a $9.999 te parece que es baratísimo y vas derechito a comprar. Un poco así es como las marcas solían prepararse para estas fechas. Inflando los precios los dias previos para que llegado el momento sientas que te estan dando un descuentazo.
Hoy el mundo está cambiando y los emprendedores tomaron un lugar muy grande en el mundo de las ventas. Ya no queremos comprarle  a una marca, queremos sumarnos a su causa, queremos ser parte de lo que ellos son. Por eso hoy te dejamos estos tips para que vayas chequeando y preparandote para llegar al 10 de mayo en calma. Acordate que los dias previos tambien son super importantes y que pasado el hotsale el post venta tiene que ser el mejor para que tus clientes se queden con tu marca.

La clave está en entender que las promos no tienen que ser necesariamente descuentos locos. Es una muy buena fecha de ventas, pero no por eso tiene que dejar de ser rentable. No caigas en la desesperación por vender y llegar a una meta imposible. No vas a vender en tres días lo que no vendiste durante el resto del año. Lo que si podes hacer es darles beneficios a tus clientes, quienes ya te conocen y te compraron. Dar regalitos extra con la compra, en vez de bajarle el valor a tu producto ¡súmaselo! Sisi así como lo estás leyendo. La realidad es que si hace rato vengo viendo un producto que me encanta pero no me decido a comprar, chusmeo en el hotsale y cuesta la mitad, después no voy a querer pagar mas sabiendo que podía costar la mitad. Hacer promociones todo el tiempo y descuentos sobre nuestros productos nos termina costando mas caro. Si tu publico percibe que el valor de tu producto es de 50 no va a pagarte 100.

Así que el primer tip es que no te limites a las rebajas en el precio. Pensá cual es la mejor propuesta para tus clientes, quizás podes cambiar algo del packaging, sumarle algún producto, un extra que no tenes siempre, algún producto exclusivo, un combo especial.

Aprovecha esta fecha para tratar de vender eso que no se vendió durante el año. Si quisiste probar algo nuevo pero no enganchó con tu público, si tenés productos fuera de temporada, si estás discontinuando alguna línea o te quedo algún stock de segunda es la oportunidad para darle más visibilidad a eso que no salió tanto durante el resto del año. En este caso quizás sí te convenga hacer liquidación para poder tener el capital en mano nuevamente para reinvertir en otra cosa.

Controla el stock y revisa tus tiempos de producción. Es mega importante que puedas ordenarte, organizarte y anticiparte lo más que puedas. A esta altura me imagino que ya sabes cuanto tiempo te lleva hacer cada vela. ¿trabajas a pedido o vendes lo que tenes listo? ¿Vas a aceptar pedidos mayoristas en el hotsale? Si estas sola pensá todas las tareas juntas. Elaboración, atención al cliente, cobros, armado de paquetes, envíos, post venta, redes sociales. No vendas mas de lo que vas a poder cubrir. Tenes que pensar cuanto tiempo de espera vas a tener para la entrega, si vas a tener mas demora que lo habitual, comunicalo y dejalo claro antes de la compra.

Prepara tu tienda online. Este es el momento ideal para crear tu tienda online si todavía no tenés una. Tener un lugar donde la información este clara y puedan prescindir de vos para hacer una compra. Esto hace que a cualquier hora del dia, estes vos o no para responder puedan ir directo a la tienda online a comprar tus productos. Te vas a ahorrar muchísimo tiempo que podes usar para otras cosas mas utiles que responder una y otra vez a las mismas preguntas.
Si todavía no estas lista para tu propia tienda te recomendamos por lo menos tener un catalogo completo de todos tus productos donde tengas incluidos los precios. Tenelo siempre a mano, como respuesta rápida, agregalo en tu descripción de instagram y completa el catalogo directo de whatsapp business. Si todavía no lo hiciste date una vuelta por el post whatsapp business para manejar esta herramienta como una experta, configura todo la info de tu emprendimiento, prepara respuestas rápidas, y crea tu catalogo con precios y fotos por producto.

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