Con el contexto de pandemia que todos ya conocemos, nos vimos obligados a pasar mucho tiempo dentro de nuestra casa. Los espacios donde estábamos cómodos empezaron a abrumarnos y buscamos dentro un espacio nuevo para poder estar🧘.
A todos nos gusta estar en lugares agradables, bellos, cálidos, que huelan rico, etc. Esto dió como resultado un gran aumento de demanda en el mercado de decoración y rubros allegados, podríamos decir que se dispararon las ventas de productos grandes y pequeños que ayudan a remodelar la imagen de los hogares que empezaron a ser en muchos casos, nuevas oficinas, colegios y gimnasios todo al mismo tiempo🤯.
Por otro lado, mucha gente se vio imposibilitada de ir a trabajar y de generar ingresos. A raíz de estos dos fenómenos nació la oportunidad, muy bien aprovechada por muchas mujeres, para emprender y dedicarse a hacer velas desde su hogar.
Con al reinserción laboral y la apertura de los trabajos habituales (terminadas las restricciones de la pandemia), mucha gente regresó a sus oficinas, con lo cual la necesidad de comprar artículos para el bienestar de su casa se vio reducida y las ventas mermaron.
Esto produjo una crisis en el mercado; Los emprendedores que hacían velas de cera de soja se vieron principalmente afectados porque ya no les compraban tanto.
Pero, esta situación también puede ser vista como una oportunidad💡. Al disminuir la competencia entre los fabricantes de velas artesanales, el campo de la competencia se reduce. Es el momento para analizar como pivotar tu negocio par que siga siendo rentable. ¿Donde esta el publico que sigue comprando velas hoy? Quizás sea encauzándolo hacia el público especifico que descubrió una nueva forma de relacionarse con su hogar, aromatizando, prendiendo velas, usando productos que le den un carácter propio, viéndole valor al embellecer su casa. Quizás sea encontrando ese público que conoce o está aprendiendo sobre el bienestar que otorgan las fragancias. 💪 Cualquiera sea al público que te quieras enfocar con esta nueva oportunidad, tómalo como un reto para poder retargetizar el público, conocer sus intereses y adaptar nuestro mercado a ello.
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