Aprende a usar WhatsApp Business

En este articulo vas a encontrar todas las herramientas para poder aprovechar esta App al máximo. ¿Todavía no la conoces? ¿Que estas esperando?

La App se descarga en Play Store o en el App Store según que teléfono Android tengas, es gratuita y súper intuitiva. Funciona casi como el WhatsApp normal pero tiene varios extras que hacen tu tarea muchísimo mas fácil a la hora de comunicarte con tus clientes y llevar adelante tu emprendimiento.

La primera es que tenes un perfil de empresa donde podes poner toda la información útil de tu emprendimiento. Lo mas importante es que te permite separar tu vida personal con tu vida laboral. Ahora podes subir todos los estados personales sin tener que estar pensando que también lo van a ver tus posibles compradores, poner una foto de perfil con el logo de tu empresa y no con tu cara. Lo mismo pasa con el nombre, con esta App podes pones el nombre de tu empresa y no el tuyo. Esto le da mucha mas seriedad y profesionalismo.

Lo segundo es que dentro de este mismo perfil podes poner los horarios en los que trabajas. Así podes separarte un poco del trabajo aun teniendo el mismo teléfono. Sabes que cuando llegan las ocho de la noche no te conectas mas al WhatsApp Business y esta todo bien, es como bajar la persiana del negocio cuando te vas.

Tenes también en esta misma sección un espacio para poner de que se trata tu negocio, el rubro, ponerle tu slogan o algun detalle pequeño en texto. Mas abajo tenes un lugar para poner la pagina de Internet de tu negocio, si no tenes podes aprovechar para dejar tus redes sociales con un link de instagram. Ademas tiene un campo para completar con tu mail.

Todos estos detalles forman parte de la misma pestaña y se configuran apretando los tres puntitos de la derecha y entrando en ajustes, herramientas para la empresa, perfil de empresa. Si ya entraste a chusmear viste que abajo dice “Catalogo”, esta es el segundo beneficio mas importante del WhatsAppBusiness, sobre todo si no tenes tienda online todavía. Es un lugar donde podes, literalmente, crear tu propio catalogo y enviarlo por el chat cuando te lo pidan. Es súper fácil de usar ¡así que a perderle el miedo! Vas a ver que tiene un circulo verde con un mas adentro. Cuando lo apretas se abre un nuevo elemento del catalogo. Tenes opción para subir una o varias imágenes del producto. Agregarle un nombre y ponerle un precio. Si tocas donde dice mas, aparecen las opciones de descripción del producto, enlace y código del articulo. Todo esto es genial porque subís todos tus productos así de fácil a tu catalogo que automáticamente lleva el nombre, la foto de perfil y la pequeña descripción que le agregaste desde perfil. Ahora que el catalogo esta creado, creéme si te digo que es aun mas fácil enviarlo. Entras al chat, pones adjuntar y va a aparecer una de las opciones que dice catalogo. Si queres mandar el catalogo completo seleccionas la primera opción y si estas buscando algún producto en particular lo seleccionas dela lista y lo enviás solo. Acá el plus es que cuando abren elproducto aparece abajo de todo la opción de ver el catalogo entero mostrandole algunas fotos. ¡¿No es lo mas?!

Otra herramienta súper practica son las respuestas rápidas. Sirven para ahorrar tiempo cuando ya sabes que es lo que te preguntan con mas frecuencia o para guardar esos datos que siempre querés tener siempre a mano como pueden ser direcciones, datos bancarios, horarios de atención, algún mensaje que quieras armar para promocionar un lanzamiento o lo que se te ocurra. Lo generas tocando donde dice “respuestas rápidas” y cambiándole el texto predilecto por el que quieras usar. Para mandarlos simplemente entras al chat y escribís la barra diagonal, así se te van a desplegar todas las respuestas rápidas que hayas guardado y solo seleccionas la que querés enviar.

Todavía hay mucho mas de WhatsApp Business para aprovechar, ¿Queres que haga otro post contandote que otras herramientas podes usar para tu empresa? ¡Hacemelo saber en comentarios!

 

 

126 comentarios en «Aprende a usar WhatsApp Business»

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